Per a report from Orange Track Diecast, the fancy tech-enabled ID cars might be coming to pegs near you soon - and for $1.00??!!
If so, call me a sucker for the $7 purchase I made last month...but whatever. If Mattel has hopes of anyone using the ID cars for play, that dollar price point better stick - or close to - under $5 would probably swing.
I'm also guessing they might sacrifice margins on the cars and make them up on the playsets, especially since those are very expensive, albeit more a one-time purchase.
All in all, gotta say, if all this turns out to be true, that was a very quick shift from $7 exclusive to $1 mainline. I'll take it.