Inside Hot Wheels video
Anyone else seen this yet? I think the biggest market that Hot Wheels is missing out on is Adult diecast racing. The track are only ever aimed at kids, no open track stuff, and I think they could greatly increase their market if they had us in mind as well :)
Discussion
With RLC, Elite 64 and premiums, Mattel is servicing the adult segment at least in actual cars, and more or less carefully so maintain that Hot Wheels feel. They don't stray into the lanes paved by the likes of Inno64, MiniGT or even M2 at the other end of the spectrum. Would the company look at what Adventure Force is doing in mass producing open track for the adult market? Highly unlikely. The niche is too small to profit from, and sets today aimed at kids have a dearth of actual track on which to run and race cars upon, or to even build bigger with each playset obtained. Sure would make things easier on us if Mattel did! I'd love for another mass produced track set made special to work with gravity as it might surpass AFCR
I did see it, great interesting video!
Cheers