You've probably seen the POV video of the Hot Wheels car going in, out, and around someone's neighborhood. Well, now Mattel is officially in the game with a GoPro mainline car, dubbed the Zoom In, you know, like Zoomin' - (On a side note, I wonder if the designers come up with these names, or if that's someone's sole job.)
It looks to be little more than a chassis with a clip on it, which is sized to fit the tiny GoPro cameras. That in itself is pretty cool - especially if you have a GoPro - but I look at that thing and think, "that's a lot of real estate for weight and mods." It looks to have a nice, wide wheelbase with your standard metal chassis. Could be a good all-around base for customs.
Sounds like this will the standard $1 mainline but I'm also guessing this will be hard to find once it is out in the wild. This has a little collectibility, but I also foresee people buying this and reselling it as a "camera accessory" for a lot higher price.